Privacy policy

RHUDE operates this store and website—including all related information, content, features, tools, products, and services—with the aim of providing you (the customer) with a curated shopping experience (hereinafter referred to as the "Service"). RHUDE is powered by Shopify, which enables us to provide the Service to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use the Service, make purchases or other transactions, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any part of the Service, you acknowledge that you have read this Privacy Policy and understand the information collection, use, and disclosure practices described herein.

**Personal Information We Collect or Process**
When we use the term "Personal Information," we refer to information that identifies, or can reasonably be linked to, you or another individual. Personal Information does not include information that is collected anonymously or has been de-identified, as such information cannot identify or be reasonably linked to you. Depending on how you interact with the Service, your place of residence, and as permitted or required by applicable law, we may collect or process the following categories of Personal Information—including information inferred from such data:

**Contact Information:** Including your name, address, billing address, shipping address, telephone number, and email address.
**Financial Information:** Including credit card, debit card, and financial account numbers; payment card details; financial account details; transaction details; payment methods; payment confirmations; and other payment-related details.
**Account Information:** Including your username, password, security questions, preferences, and similar details.
**Transaction Information:** Including the items you browse, place in your shopping cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transaction history.
**Communications with Us:** Including information you provide when communicating with us—for example, when you submit a customer support inquiry.
**Device Information:** Including information about your device, browser, or network connection; your IP address; and other unique identifiers.
**Usage Information:** Including information regarding your interactions with the Service—specifically, how and when you interact with or browse the Service. **Sources of Personal Information**
We may collect personal information from the following sources:

**Directly from you**, including when you create an account, access or use our services, communicate with us, or otherwise provide your personal information to us;
**Automatically through the services**, including when you use our products or services or visit our website, through information collected from your device, and through the use of cookies and similar technologies;
**Through service providers**, including when we engage service providers to enable certain technologies and when they collect or process your personal information on our behalf;
**From our partners or other third parties.**
**How We Use Your Personal Information**
Depending on how you interact with us or the services you use, we may use your personal information for the following purposes:

**Providing, customizing, and improving the services.** We use your personal information to provide services to you, including fulfilling contracts entered into with you, processing your payments, completing your orders, remembering your preferences and items of interest, sending you notifications related to your account, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging for shipping, assisting you with returns and exchanges, allowing you to post reviews, and creating a personalized shopping experience for you—such as recommending products related to your purchases. This may include using your personal information to better customize and improve the services.
**Marketing and advertising.** We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional communications via email, SMS, or postal mail, and displaying online advertisements for products or services to you on our services or other websites—including advertisements tailored based on your previous purchases, items added to your shopping cart, and other activities within our services.
**Security and fraud prevention.** We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or address potential fraudulent, illegal, unsafe, or malicious activities, protect public safety, and ensure the security of our services. If you choose to use our services and register for an account, you are responsible for safeguarding your account credentials. We strongly recommend that you do not share your username, password, or other access information with anyone.
**Communicating with you.** We use your personal information to provide you with customer support, respond to your inquiries in a timely manner, provide you with efficient service, and maintain our business relationship with you.
**Legal reasons.** We may use your personal information to comply with applicable laws or to respond to valid legal processes—including requests from law enforcement or government agencies—to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes and in accordance with this Privacy Policy. These circumstances may include:

Shopify works with vendors and other third parties that provide services on our behalf (such as IT administration, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
We share your information with business and marketing partners to provide you with marketing services and advertisements. For example, we use Shopify to facilitate the delivery of personalized advertisements via third-party services, based on your online activity across various merchants and websites. Our business and marketing partners will use your information in accordance with their respective privacy statements. Depending on the laws in your jurisdiction, you may have the right to instruct us not to share your information for the purpose of displaying targeted advertisements and marketing messages to you based on your online activity across various merchants and websites. You may exercise your opt-out rights here.
When you instruct, request, or otherwise consent to our disclosure of certain information to third parties—for instance, to ship products to you, or through your use of social media widgets or login integrations.
With our affiliates or other companies within our corporate group.
In connection with business transactions such as mergers or bankruptcies; to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce any applicable terms of service or policies; and to protect or defend the Service, our rights, and the rights of our users or others.
Relationship with Shopify
This Service is hosted by Shopify. Shopify collects and processes your personal information when you access and use this Service in order to provide and improve the Service for you. Information you submit to this Service will be transmitted to and shared with Shopify—as well as potentially with third parties located in countries outside your place of residence—for the purpose of providing and improving the Service for you. Furthermore, to assist us in protecting, developing, and improving our business, we utilize certain enhanced features provided by Shopify; these features incorporate data and information derived from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information collected regarding your interactions with our store, other merchants, and Shopify. In such instances, Shopify is responsible for processing your personal information, including responding to requests you make to exercise your rights regarding the use of your personal information for the purposes described above. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on your place of residence, you may exercise certain rights related to your personal information here: Shopify Privacy Portal Link.

Third-Party Websites and Links
This Service may provide links to websites or other online platforms operated by third parties. If you click on a link to access a website that is not affiliated with or controlled by us, you should carefully review that website's privacy and security policies, as well as its other terms and conditions. We do not guarantee, nor are we responsible for, the privacy or security of such websites—including the accuracy, completeness, or reliability of the information contained therein. Information you provide in public or semi-public areas—including information you share on third-party social networking platforms—may also be viewed by other users of this Service and/or users of those third-party platforms, and is not subject to restrictions by us or the third parties regarding the use of such information. Unless otherwise stated within this Service, our provision of such links does not, in itself, constitute an endorsement of the content on those platforms or of their owners or operators.

Children's Data
This Service is not directed at children, and we do not knowingly collect any personal information from minors in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details provided below to request the deletion of that information. As of the effective date of this Privacy Policy, we are not aware of any instances where we "share" or "sell" (as defined by applicable law) the personal information of individuals under the age of 16.

Information Security and Retention
Please note that no security measures are entirely foolproof, and we cannot guarantee "absolute security." Furthermore, any information you send to us may be subject to security risks during transmission. We recommend that you do not use insecure channels to send us sensitive or confidential information.

The length of time we retain your personal information depends on various factors—such as whether we need the information to maintain your account, provide services to you, fulfill legal obligations, resolve disputes, or enforce other applicable contracts and policies. Your Rights and Choices
Depending on your place of residence, you may possess some or all of the following rights regarding your personal information. However, these rights are not absolute; they may apply only in specific circumstances, and in certain cases, we may decline your request to the extent permitted by law.

Right of Access / Right to Know: You have the right to request access to the personal information we hold about you.
Right to Deletion: You have the right to request that we delete the personal information we hold about you.
Right to Correction: You have the right to request that we correct any inaccurate personal information we hold about you.
Right to Data Portability: In certain circumstances, you have the right to obtain a copy of the personal information we hold about you and to request that we transfer this information to a third party, subject to certain exceptions.
You have the right to opt out of the sale or sharing of your personal information for targeted advertising purposes. Depending on the laws applicable in your place of residence, you may have the right to opt out of the sale or sharing of your personal information, or to opt out of the use of your personal information for "targeted advertising" purposes as defined by applicable privacy laws. You may exercise your opt-out rights here. Please note that if you visit our website with a Global Privacy Control opt-out preference signal enabled, we will—depending on your location—automatically treat this as an opt-out request for the specific device and browser you are using to access the site. If we are able to associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account. To learn more about the Global Privacy Control, you can visit https://globalprivacycontrol.org/. Apart from the Global Privacy Control, we do not recognize other "Do Not Track" signals that your web browser or device may send.
Managing Communication Preferences: We may send you promotional emails; you may choose to stop receiving such emails at any time by clicking the unsubscribe link provided within the email. If you choose to unsubscribe, we may still send you non-promotional emails—for example, emails regarding your account or your orders.
If you reside in the United Kingdom or the European Economic Area, and subject to the exceptions and limitations prescribed by local law, in addition to the rights listed above, you may also exercise the following rights:

Right to Object to Processing and Right to Restrict Processing: You have the right to request that we cease or restrict the processing of your personal information for certain purposes.
Right to Withdraw Consent: If we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of any processing carried out based on your consent prior to its withdrawal.
You may exercise these rights at the locations specified within the Service, or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have (including rights related to data processed by Shopify), you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of the rights described above. As permitted or required by applicable law, we may need to verify your identity before processing your request. Depending on applicable law, you may designate an authorized agent to submit a request to exercise your rights on your behalf. Before accepting a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

Complaints
If you have any concerns regarding the way we handle your personal information, please contact us using the contact details provided below. Depending on your place of residence, you may have the right to appeal our decision using the contact details listed below, or to lodge a complaint with your local data protection authority. For the European Economic Area (EEA), you can find a list of supervisory authorities responsible for data protection here.

International Transfers
Please note that we may transfer, store, and process your personal information in countries outside of your country of residence.

If we transfer your personal information outside of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms—such as the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority in the UK (as applicable)—unless the data is being transferred to a country that has been deemed to provide an adequate level of protection.

Changes to the Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date, and provide notice as required by applicable law. Contact Us
If you have any questions regarding our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call us or send an email to office@oriontechbiz.com. Alternatively, you may contact us by mail at: Wilsons Business Park Centre, Manchester, M40 8WN, U.K. Under applicable data protection laws, we act as the Data Controller of your personal information.